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Research papers

From customer service research to TQM

The paper we are giving this afternoon describes, in outline form, a case study which illustrates how research can be used as an integral part of a TQM programme designed to achieve improved customer satisfaction and, ultimately, an enhanced sales...

Catalogue: Seminar 1992: Business To Business Marketing
Authors: Farrokh Suntook, Lucy Szymanska
June 15, 1992
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Citation

Suntook and Szymanska (1992a, June 15). From customer service research to TQM. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/from-customer-service-research-to-tqm